Up
ERM Solution
E-Commerce Service
Textile Manufacturer
Apparel Manufacturer
Chinese Giftware
Law-Sole Practioner
Larger Law Firm
Digital Gold Currency
Computer Manufacturer
Top 50 CPA Firm
Retail POS Software
Specialized Software
Seafarers
|
| PROBLEM: |
| This company desired to
expand their offerings to the U.S., after successfully selling in Canada
and other parts of the world. They underestimated the U.S. retail
market, and were floundering as they tried to grow the business.
|
| SOLUTION: |
We established a focused
dealer network with a limited number of strong dealers who were able to
service the entire U.S. If a dealer in California had a prospect that
had stores in NY, the dealer network was able to service those retail
chains, and we worked out the arrangements for compensation, support and
ongoing service.
We also established a national promotion campaign which included trade
shows, print advertising and direct mail. Leads were distributed to
those dealers who were part of the network. This concept was expanded
globally and ended with 135 dealers worldwide. |
| RESULTS: |
| We were able to service
larger retailers, and able to compete very effectively with major
players like IBM and Fujitsu. We also coordinated trade shows and
contributed to the cost and coverage at these shows, which gave us
national exposure. |
Contact
us now for help in your organization.
|
