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ERM Solution
E-Commerce Service
Textile Manufacturer
Apparel Manufacturer
Chinese Giftware
Law-Sole Practioner
Larger Law Firm
Digital Gold Currency
Computer Manufacturer
Top 50 CPA Firm
Retail POS Software
Specialized Software
Seafarers
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| PROBLEM: |
| One of the world’s largest
polyresin giftware manufacturers had a desire to expand in the U.S. but
had no idea how to reach the retail market, especially the larger
retailers. They also wanted to expand globally using the Internet. |
| SOLUTION: |
| We took on the position of
Chief E-Commerce Officer and Chief Marketing Officer and developed a
plan to expand. The plan included focus groups with potential target
market, strategic alliances with distributors selling to independent
retailers, partnership with top boxing legends (Muhammad Ali, Larry
Holmes, Roberto Duran and Gerry Cooney) and a major media event where we
had 300 members of the press in attendance. The boxers joined the
program because of our unique product—a handprint mounted on a plaque,
showing boxing in a positive light. |
| RESULTS: |
| We established partnerships
with major e-commerce distributors, sales to the top 10 U.S. retailers
and acceptance of a startup in the market. Our unique method of
developing products, including online design and review saved retailers
time and money by avoiding trips to China, while producing excellent
results. Focus groups told us how retailers looked at doing business in
China, and enabled us to develop a strategic marketing plan based on
that knowledge. |
Contact
us now for help in your organization.
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