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| PROBLEM: |
This startup company had a
unique idea for a service – gold-backed digital currency. Anybody,
anywhere in the world would be able to transfer funds to anybody else
via the Internet using gold-backed currency. The idea was great, but
they needed...
- to get the product to market;
- a process to account for the
transactions;
- the ability to withdraw the funds
locally anywhere in the world;
- a method of funding accounts;
- investors and funding sources.
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| SOLUTION: |
| We took on two top
positions in the organization - President/Chief Marketing Officer and
CFO and established a plan to bring in investors and expand globally. We
moved the business to Tortola in the British Virgin Islands. We
established an agency network, whereby country agents paid a large fee
to represent the firm. They in turn recruited local agents who paid a
fee which was split between the company and the country agent. As part
of the plan, our CFO obtained the rights to offer a bank card (the only
gold-backed bank card) which customers could use globally to extract
funds from their account. (Note. Gold is a safer form of currency for
many people, especially in third-world countries). |
| RESULTS: |
| We built a customer base in
190 countries worldwide and a country agency network throughout the
world. Since gold is an accepted currency in every country, it became
the currency of choice by many, which also attracted investors. |
Contact
us now for help in your organization.
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